Beauty, For Once, Isn’t Quiet: Marc Jacobs’ AW25 Roars in the Library
Image Courtesy: Marc Jacobs
In a world still chasing “quiet luxury,” Marc Jacobs spun a high-drama fairytale—towering platforms, sculptural bows, and silhouettes so exaggerated they practically demanded their own zip code. But let’s talk about speed: the runway’s leading lady, The Cristina Bag (described as “theatrical,” “delicate,” and “sharp” by Marc’s team), is already available to order. Fast fashion? Try instant icon. This might be my favorite Marc Jacobs collection to date—hands down. While I recover from the couture chaos, read our full recap below.
Image Courtesy: Marc Jacobs
Scene Setter
Forget hushed tones and muted neutrals—Marc Jacobs’ AW25 stepped into the New York Public Library and turned it into a palace of spectacle. With just 19 looks, he’d sent a five-minute fashion shockwave into a world obsessed with discretion. The moment those sculpted doll silhouettes strutted the marble aisles, you knew quietly was canceled.
Image Courtesy: Marc Jacobs
The Clothes & Shoes
This isn’t runway dressing—it’s loud luxury. Think lilac lace tops tucked into bubble-hem cargo pants, gowns adorned with trompe-l’œil bows that look accidentally 2D, or white denim squared off like architectural models. And the shoes—towering platforms with bubble-toe heels—aren’t just accessories; they’re declarations, grounding each look in rebellion.
Image Courtesy: Marc Jacobs
The Narrative
In both structure and scale, these creations challenge perception: ballooning sleeves, inflated tailoring, and cosmetics that look ready for a haunted dollhouse. Jacobs didn’t whisper his theme—he shouted it. In doing so, he shattered the idea that luxury must be silenced—and reminded us why we go to fashion shows: to feel something, loudly.
Beauty isn’t always quiet. Tonight, it was brazen, bumptious, and breathtaking. In five minutes, Marc Jacobs delivered a masterclass in what happens when fashion stops apologizing…and starts performing.