Miss Sixty’s Fall Campaign Is a Denim Fever Dream—And We’re Not Waking Up

There’s something about Miss Sixty’s Fall 2025 campaign that feels like a fashion hallucination we don’t want to recover from.

Shot with heavy flash and heavy attitude, the campaign is a glossy nod to the early 2000s—think low-rise denim, blown-out blonde, and high-glam apathy. The clothes look like they were meant to be worn at 3 AM in a velvet booth or on the back of a scooter you weren’t supposed to get on. In other words: iconic.

The casting, styling, and color palette channel a very specific kind of chaos—the kind that exists between backstage smoke breaks and a missed call from your agent. It’s fashion in its most unserious, hyper-feminine, era-bending form.

Miss Sixty continues to tap into its legacy while pushing forward. This isn’t just a rehash of Y2K; it’s a retelling—with better brows, better belts, and a better understanding of what made the look so addictive in the first place.

We’ll take one of everything, including the attitude.