Velvet Heat, Velvet Heroines

Saint Laurent taps Kate Moss and Chloë Sevigny for a campaign so sultry, it might get you banned from a group chat.

By Gigi, Fashion Editor, HOMMEHEART (returning from a very public spiral)

There are moments in fashion that feel like a perfume commercial — seductive, mysterious, and honestly, a little unhinged. Saint Laurent’s Velvet Heat campaign starring Kate Moss and Chloë Sevigny is exactly that. It’s giving noir film. It’s giving cigarette smoke and bad decisions. It’s giving “you won’t survive me, but you’ll remember me forever.”

Photographed in the kind of lighting that makes you want to redownload Pinterest, Velvet Heat is Saint Laurent’s official descent into Old Hollywood goth-girl chaos — and Gigi is seated.

Let’s talk casting. Kate Moss, the patron saint of the pout-and-go-home energy, looks like she’s just committed a glamorous crime at Hotel Costes. And Chloë Sevigny, always the indie darling, has never looked more detached yet emotionally available. Together, they are the fashion version of a cryptic text you’ll never get closure from.

The velvet pieces? Melodrama in fabric form. Think body-clinging, whisper-soft silhouettes that make you want to lean against a wall and monologue about lost lovers. You don’t wear this collection — you haunt people in it.

And can we discuss the name? Velvet Heat sounds like a 1980s erotic thriller or a discontinued luxury candle that made people fight in French. It’s not just fashion — it’s a mood disorder. And I mean that as a compliment.

What this campaign really says: If you’re going to fall apart this fall, you better do it in velvet. Cry in silk. Ghost your therapist in YSL. Because what’s more fashionable than emotional detachment with perfect tailoring?

If you need me, I’ll be moodboarding my new identity: part noir femme fatale, part tax evader, full look by Anthony Vaccarello.